Multi ad set lead campaign
A Facebook lead generation campaign split across several ad sets to find the cheapest audience.
- 289
- Leads
- $2.42
- Per lead
- 7.3K
- Reach
Meta Ads
Facebook and Instagram ads built to convert
Good Meta campaigns come from a clear strategy, the right audience and constant small improvements. I plan the campaign, research who to show it to and keep optimising, as in the lead campaign that produced 289 leads at $2.42 each.
$2M+ in ad spend managed
What is included
Campaign strategy
The right objective, structure and offer for what you want: leads, bookings or sales.
Audience research
Interest, lookalike and custom audiences chosen from who actually buys from you.
Multiple ad sets
Several audiences and creatives tested side by side to find the lowest cost per lead.
Ongoing optimisation
Budgets, bids and creatives adjusted as the results come in.
Lead capture
Lead forms or landing pages matched to the ad, so fewer people drop off.
Clear reporting
Leads, cost per lead and reach reported straight from Ads Manager.
Meta Ads ManagerFacebookInstagramLead formsGoHighLevel
Results from this kind of work
How it works
- 01
Plan
Offer, audience and campaign structure agreed before any money is spent.
- 02
Launch
Ad sets go live with tracking and lead capture in place.
- 03
Optimise
Budget moves to what works. You get the numbers, not excuses.
Meta Ads: common questions
How much ad budget do I need?
It depends on your market and goal. On the call I look at your offer and suggest a sensible test budget before you commit to anything.
Can you fix an account that is not performing?
Yes. I start by reviewing the campaign structure, audiences and creatives, then keep what works and rebuild what does not.
Will the leads be followed up?
They should be, and quickly. I can connect your lead forms to GoHighLevel so every lead gets an instant reply and a place in your pipeline.
Other services
Website Design & Development
Websites designed and built in WordPress or GoHighLevel to turn visitors into enquiries.
Learn moreAI Automation
AI and automation working together: enquiries answered, leads followed up and data moved without anyone doing it by hand.
Learn moreCustom Software Development
Web apps, dashboards and internal tools built around the way your business actually works.
Learn moreTikTok Ads
TikTok lead campaigns built on trend research, strong creative and Spark Ads.
Learn moreTalk through your Meta ads project
Book a free 30-minute call. We go through your business and your offer, and you get a clear quote afterwards.